STRADE Unveils New Brand in Partnership with Edenspiekermann

Over the past two years, STRADE has evolved from a traditional trading business into a cutting-edge digital Marketplace for aviation spare parts. This transformation demanded more than a platform upgrade - it required a brand that truly reflects our commitment to transparency, efficiency, and trust.

To bring this vision to life, STRADE partnered with the renowned brand agency Edenspiekermann. Our challenge was clear: how do we embody this digital-first approach in our brand? The answer lies in a fresh identity that captures technical precision, human expertise, and digital innovation - driven by a team that combines deep aviation knowledge with strong digital skills.

Explore the full case study to learn more about our journey and the strategic thinking behind our new identity.